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Say That Again...

The following article by Beth Slaughter Sexton appeared in the Gwinnett Daily Post Generations magazine recently. I could not be more proud of the positive influence my family (especially my mother) has had on how I view patient care. At Dennison Hearing Solutions, we truly do believe that you deserve the best in personalized care, and we strive to provide that every single day.


By Beth Slaughter Sexton

Staff Correspondent


Blame the usual suspects. Fear and denial. As people get older, admitting their hearing is getting worse is not always easy to accept. But getting help for the problem can be as simple as making the right phone call.

“Unfortunately, the average person that gets hearing aids has needed them for seven years,” according to William Dennison of Dennison Hearing Solutions. “This happens for many reasons, including denial and fear, but the benefits of hearing aids—especially the technology of today—are just too great to ignore. I've never had a patient tell me they wish they had waited another couple of years, but I've had plenty tell me they wish they had done something.”

Dennison recommends annual hearing checks beginning at 55, to establish a healthy baseline for the years ahead.

“If you're around any type of noise that would require you to raise your voice to be heard over it, you really should have some form of ear protection in order to prevent hearing loss,” he added. “This is especially true for anyone working with yard equipment or machinery that can be very loud.”

He said ear muffs or foam inserts offer protection, but reminds those using foam inserts to pinch them so they easily slide all the way into the ear canal and are able to expand.

Dennison has seen in his own family how hearing loss impacts lives. His grandparents on both sides and his mother have all dealt with diminished hearing.

“I've seen first hand how frustrating hearing loss can be for all involved,” he said. “The person speaking gets frustrated because they're having to repeat themselves. The person with the loss gets frustrated because their body is literally failing them.”

Dennison said people often have a misunderstanding in thinking that “hearing loss means you can't hear something.” He said a person may hear some sounds, but not others, so he says it may be more accurate to say hearing loss means a lack of clarity.

“That adds to the frustration because you can hear some things, but just not enough to always respond as you would like,” he said.

Dennison literally grew up learning about hearing and watching people get help for their hearing problems. He was six years old when his mother, Dr. Laura Dennison, who holds a doctorate in audiology opened her practice the Tuesday after Labor Day in 1988.

“I grew up being inspired by her,” he said. “...There were days I would spend in her office seeing how she interacted with patients. Those days at the office taught me, first, how important a patient-centered focus is and secondly, how strong the impact hearing aids can have on someone. Being told that part of your body is failing you can be sad, scary and frustrating and it truly does take a caring touch to work with someone through the entire process.”

The desire to provide such care to patients is what led him to open his own practice in Dacula on Sept. 4, right after Labor Day, 30 years exactly after his mother opened her practice. Dr. Dennison is serving as chief audiology adviser and audiology consultant at her son's practice.

“She is also a valuable resource on managing and building the practice,” William Dennison said. “I feel very fortunate to be starting with her foundation of knowledge.”

Located at 3511 Braselton Highway, Suite G100, in Dacula, Dennison Hearing Solutions offers a range of services from screenings to help with tinnitus to hearing aids and fittings.

“Hearing aids today, like all technologies are becoming better all the time,” Dennison said.

Having worked in the hearing health industry for more than seven years helping thousands of patients by providing hearing aids and tinnitus management, Dennison is nationally board certified in the hearing instrument sciences and holds a bachelor's of science degree and a master's degree from Georgia College and State University.

“If patients do not trust that you have their best interest at heart, they may delay treatment,” he said. “I have seen it many times when someone's loss was not handled compassionately and they delayed care, suffering needlessly for, in some cases, years.”  

Will Dennison